BRAND DEVELOPMENT
We offer a full range of services, including brand identity/logo design, brand guidelines, packaging design, copywriting, photography, signage, menus, & marketing materials for print & online ads.
Brand development
The competitive landscape , regardless of industry type, requires best in class content not only visually, but also through concise messaging, engaging campaigns, and detailed copywriting. Establishing a strong brand foundation will allow you to become recognizable, ownable, memorable and drive recognition and profitability. We work effortlessly in developing brands, delivering a clear and concise brand message and communicating that brand through tone of voice, value proposition, messaging pillars and tag lines.
Logo design
A great logo is distinctive, memorable, practical, and simple, serving to identify and represent your business in one graphic. It communicates with your target audience. Our logo development process starts by deciding between a logo (icon) or logotype (typographic logo). We assess each logo option against set criteria & benchmark it against competitors to avoid conflicts. Different mediums & formats may require various logo configurations. To ensure consistency, we create a system of logo 'lockups' with standard configurations like horizontal, stacked, positive, & reverse. In the final stage, we present several logo types for client approval and develop a Brand Guideline Document outlining the final logo, uses, color palette, and font configurations.
Website design
Websites and mobile apps are essential for any brand. We provide a user experience that is functional, beautiful, and robust, utilizing the latest technologies. We prioritize the target visitor when crafting the user experience strategy, ensuring intuitive navigation for easy access to relevant information. By focusing on consumer experience, we create websites that enhance browsing pleasure and boost conversion rates. All our designs perform flawlessly on smartphones and tablets, incorporating key technical SEO optimizations like optimized site structure, image optimization, and meta-tags.
Package design
Given our deep relationships with our clients, our breadth of expertise enable us to work arm-in-arm with our clients as they embark on extending their product offering to retail. We provide a comprehensive suite of graphic design services for all consumer packaged products for sale at wholesale, retail and direct to consumer. We assist our clients in navigating not only the research, design and development challenges of product design, but also the financial forecasting required to ensure a successful product launch in the marketplace.
Photography & video
Social media is crucial to a brand's guest experience, so we offer food photography services to align the brands we create and design with the aesthetic of their food and beverages. Partnering with outsourced experts, we handle on-site or in-studio shoots and full video production. We go to great lengths for the perfect shot, whether it's finding the right lens or lighting during a shoot or editing late into the night—our passion and dedication shine through in every image.
